The confluence of girls and blogs, a kind of Chinese Idol/blogger beauty pageant, took place April 13- May 13th in Beijing. Sponsored by China's largest blogsite, Bokee 博客网, the girls were judged on number of votes they received online, the quality (creativity, originality) of their blog posts, blog traffic and blog comments. Sounds reasonable. The top 20 contestants were then brought to Beijing to receive two days of make-overs, photos shoots, and etiquette classes. In the final staged, live competition they were somehow scored on appearance, body (evening wear, swimwear? I don't know) and talent.
The overall winner, a student at Beijing University's eMBA program, took home 20,000 RMB (~ US $2500); Most Sexy, Most Popular, Most Fashionable, and Most Talented (click on the blue links to see their blogs) got 10,000 RMB each.
According to 中国文化网 Chinaculture.org, the contest garnered over 3 million votes.
Via a BBS post on Chinaren.com, where you can find even more photos of the lovelies on the day of the contest.