About Virtual China

    Virtual China is an exploration of virtual experiences and environments in and about China. The topic is also the primary research area for the Institute for the Future's Asia Focus Program in 2006. IFTF is an independent, nonprofit strategic research group with more than 35 years of forecasting experience based in Palo Alto, CA.
    Lyn Jeffery is a cultural anthropologist and Research Director at the Insitute for the Future, where she leads its Asia Focus Program.
    Jason Li is currently a design research intern at Adaptive Path. He previously worked at IFTF & Microsoft Research Asia, and recently graduated from Brown University.
    Nan Yang is a freelancer in Shanghai whose many projects include part-time Mandarin teacher at MandarinShanghai.com, assistant for Eric Eldred from Creative Commons, translating manager for gOFFICE, translator for MeMedia, member of Social Brain Foundation, and author of 1idea1day.com. She is also passionate to take part in small and innovative seminars in Shanghai.

About Asia Focus

  • In response to the great need for foresight about Asia, IFTF has launched the Asia Focus Program. Asia Focus research topics are large-scale, under-explored areas from which unexpected futures will emerge. It is part of IFTF's flagship program, the Ten-Year Forecast Program, which provides a broad scan of the environment and is a leading source of foresight for a vangard of business, government, and nonprofit organizations.

About the Institute for the Future

IFTF del.icio.us links on China

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April 18, 2007


Jon Lombardo

Hi Nan Yang,

I’m really glad you enjoyed NeoSpring and thanks for the review !

I wanted to quickly clarify some of my comments about Beijing and Shanghai. First, I love Shanghai. I live here and Shanghai is certainly where Neocha will be centered for the foreseeable future. We started out in Shanghai and we absolutely support our Shanghai users (most are from Shanghai and two of the co-founders are local Shanghainese). We will provide them with the very best service that we possibly can.

That said, Beijing (and Guangzhou) are also a hotbeds for creative communities and we are planning some offline events there as well. For example, Neocha is currently collaborating on a couple of upcoming events like the experimental music stage at MIDI music festival in Beijing and Fengjing Photography Exhibition in Guangzhou. While I personally feel that the indie music scene in Beijing is better than Shanghai, we are working with groups like Yuyintang and 4Live to support the local music scene here in Shanghai and there is no question that things are getting better all around.

As you certainly know, the great thing about the internet is that it is not location specific. We see a lot of amazing stuff coming out of Chinese creative communities and if Neocha helps young people in any city in China to discover, interact and collaborate then we are achieving our goal.

Thanks again for the review!

([email protected])

P.S. In case you are interested in the specific geographical breakdown, in the first week of the Neocha.com, 63% of visits to Neocha were from Shanghai and 15% from Beijing so we certainly are Shanghai-centric!


Hi Jon,
Thanks for your prompt and sincere comment, and I am really expecting for more exciting Neocha events in Shanghai! I will definitely bring more friends next time:-)


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