Virtual China: Coca Cola + China = Healthy Herbal Coke?

About Virtual China

ABOUT THE BLOG:
Virtual China is an exploration of virtual experiences and environments in and about China. The topic is also the primary research area for the Institute for the Future's Asia Focus Program in 2006. IFTF is an independent, nonprofit strategic research group with more than 35 years of forecasting experience based in Palo Alto, CA.
ABOUT THE AUTHORS:
Lyn Jeffery is a cultural anthropologist and Research Director at the Insitute for the Future, where she leads its Asia Focus Program.
Jason Li is currently a design research intern at Adaptive Path. He previously worked at IFTF & Microsoft Research Asia, and recently graduated from Brown University.
Nan Yang is a freelancer in Shanghai whose many projects include part-time Mandarin teacher at MandarinShanghai.com, assistant for Eric Eldred from Creative Commons, translating manager for gOFFICE, translator for MeMedia, member of Social Brain Foundation, and author of 1idea1day.com. She is also passionate to take part in small and innovative seminars in Shanghai.
EMAIL THE AUTHORS:
Lyn Jeffrey
Jason Li
Nan Yang

About Asia Focus

In response to the great need for foresight about Asia, IFTF has launched the Asia Focus Program. Asia Focus research topics are large-scale, under-explored areas from which unexpected futures will emerge. It is part of IFTF's flagship program, the Ten-Year Forecast Program, which provides a broad scan of the environment and is a leading source of foresight for a vangard of business, government, and nonprofit organizations.

About the Institute for the Future

The Institute for the Future is an independent nonprofit research group. We work with organizations of all kinds to help them make better, more informed decisions about the future. We provide the foresight to create insights that lead to action. We take an explicitly global approach to strategic planning, linking macro trends to local issues in such areas as technology and society, health and health care, and global business trends.

October 17, 2007

Coca Cola + China = Healthy Herbal Coke?

"Coca-Cola is to launch a range of drinks based on traditional Chinese herbal ingredients and recipes."

Via PFSK; original article over at BrandRepublic.

Posted by jasonli on October 17, 2007 at 01:48 PM in Commerce | Permalink

Comments

Probably chasing the tail of Wang Lao Ji 王老吉.

http://www.wlj.com.cn/

(Heh, Google says "Warning - visiting this web site may harm your computer!")

Posted by: Micah Sittig | October 17, 2007 at 05:26 PM

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October 17, 2007

Coca Cola + China = Healthy Herbal Coke?

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