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About Virtual China

  • ABOUT THE BLOG:
    Virtual China is an exploration of virtual experiences and environments in and about China. The topic is also the primary research area for the Institute for the Future's Asia Focus Program in 2006. IFTF is an independent, nonprofit strategic research group with more than 35 years of forecasting experience based in Palo Alto, CA.
  • ABOUT THE AUTHORS:
    Lyn Jeffery is a cultural anthropologist and Research Director at the Insitute for the Future, where she leads its Asia Focus Program.
    Jason Li is currently a design research intern at Adaptive Path. He previously worked at IFTF & Microsoft Research Asia, and recently graduated from Brown University.
    Nan Yang is a freelancer in Shanghai whose many projects include part-time Mandarin teacher at MandarinShanghai.com, assistant for Eric Eldred from Creative Commons, translating manager for gOFFICE, translator for MeMedia, member of Social Brain Foundation, and author of 1idea1day.com. She is also passionate to take part in small and innovative seminars in Shanghai.
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    Lyn Jeffrey
    Jason Li
    Nan Yang

About Asia Focus

  • In response to the great need for foresight about Asia, IFTF has launched the Asia Focus Program. Asia Focus research topics are large-scale, under-explored areas from which unexpected futures will emerge. It is part of IFTF's flagship program, the Ten-Year Forecast Program, which provides a broad scan of the environment and is a leading source of foresight for a vangard of business, government, and nonprofit organizations.

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November 05, 2007

Coca Cola campaign in Hong Kong

A 7-minute video of a year-long ad campaign 可口可乐365快乐天（Coca Cola 365 Days of Happiness), created by McCann Worldgroup's Hong Kong Branch (香港麦肯广告). It's an interesting case study of what advertising/marketing looks like in different mediums (or as some may call it, "multi-channel marketing").

Warning: The "trendy" beat in the video drove me nuts.

Via Long Yin Review

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Posted by on November 05, 2007 at 10:49 AM in Art, Commerce, Food and Drink |

Comments

gabyu

music is from Polysics ...

Posted by: gabyu | November 05, 2007 at 04:14 PM

Kevin

Thanks for sharing Jason. Interesting, yet disturbing... the LED idea was repurposed with COKE branding, it originally appeared MAKE magazine or the Makezine blog.

Posted by: Kevin | November 05, 2007 at 10:51 PM

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